Event Success Process
Return On Investment?
Actually it's all about Return On Event! In today's economy ROI is a mantra around any successful company. That's why our Event Success Process (ESP) enables organizations to achieve strategic business results and measure return on their event investment (ROE).
ESP leverages Six Sigma methodology to measure change in your attendees' attitudes, perceptions, abilities, intentions and behaviors (The quintessential values or "TQV"). This process contrasts dramatically with traditional event research that rates venue, logistics, presentations, activities, etc. Here's how it works:
Multimedia By Design conducts a project analysis session with your team as well as confidential telephone interviews and tele-focus groups with prospective attendees. This qualitative data enables us to identify key issues, define measurable objectives and develop an event plan to achieve those objectives. Key to this process is assigning meaningful value to each objective based on your management's priorities. A pre-event attendee survey provides a benchmark for measuring post-event change.
Multimedia By Design's event plan enables clients to focus their resources on those elements that achieve the greatest return - and reduce or even eliminate spending on those that don't. The result is a cost efficient, high return event that is on-target in addressing the key issues, concerns and needs of attendees while delivering powerful, measurable, strategic results for your organization.
Multimedia By Design conducts a post-event attendee survey. Our detailed set of reports provides you clear insight into meeting results and post-meeting changes while putting key information for future event planning at your fingertips. We then calculate your event's ROE, so you know exactly how much value the event created for your organization.
Can you afford to ignore your ROE!?
With a million dollars or more on the line, doesn't your management expect a return on their investment? Multimedia By Design's Event Success Process ensures you have the tools to establish relevant objectives, measure your success, and prove ROE.