It usually takes more than three weeks to prepare a good impromptu speech.
-- Mark Twain
Mark Twain liked a good story well told. He's not alone! A clever turn of phrase, a well-crafted story, an inspiring quote, these are what turn a good speech into a great speech and keep your audience on the edge of their seats.
One of the easiest, most effective and inexpensive ways to upgrade your event is to upgrade your content. It's not the message that matters but how it's delivered. Experience has shown that while most executive speakers know their material, they fail to allow sufficient time to prepare and edit their presentations. Not surprisingly a common audience complaint is that of ill-prepared, repetitive or downright dull presentations.
Our mantra when it comes to speechwriting:
Write, Write, Write
Edit, Edit, Edit
Here's how Mark Twain's three weeks look:
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